When you're selling your home, hosting an open house can be one of the most effective ways to attract potential buyers. It gives prospects the chance to explore your home without the pressure of a private showing and lets them picture themselves living in the space.
But not all open houses are created equal. If you want yours to stand out — and lead to real offers — you’ll need more than a fresh coat of paint. Here’s how to make your open house a success.
1. Clean Like You’ve Never Cleaned Before
Buyers notice everything — dust on baseboards, smudges on windows, and cluttered closets. Start with a deep clean: floors, windows, appliances, bathrooms, and under sinks. If cleaning isn’t your strength, hire a professional. It’s worth the investment.
2. Declutter and Depersonalize
Remove personal items like family photos, kids’ artwork, and excessive decorations. Clear off counters and minimize furniture to make rooms feel larger. Buyers want to envision themselves in the space — not feel like they’re visiting someone else’s home.
3. Improve Curb Appeal
The exterior is the first thing buyers see. Mow the lawn, trim bushes, add flowers, pressure wash the walkway, and touch up paint if needed. A welcoming entrance sets the tone for a positive experience.
4. Make Minor Repairs
Fix leaky faucets, squeaky doors, broken tiles, and burnt-out lightbulbs. These small issues send the message that the home hasn’t been maintained. Your real estate agent can help identify common red flags to address before the open house.
5. Let There Be Light
Open blinds and curtains to let in natural light. Turn on every light in the house — including closets and hallways. Bright spaces feel more inviting and spacious.
6. Create a Neutral Environment
Strong colors or scents can turn off buyers. Repaint bold walls in neutral tones, remove heavy air fresheners, and avoid strong cooking smells before the open house. A clean, fresh-smelling home appeals to more people.
7. Stage for Success
You don’t need expensive furniture, but you should aim for simple, stylish staging. Add fresh towels in bathrooms, set the dining table, place fresh flowers in the kitchen, and add tasteful throws or pillows to living areas. Small touches can make a big impact.
8. Secure Valuables and Pets
Put away jewelry, medications, electronics, and any personal or confidential documents. If you have pets, arrange for them to be out of the home during the open house. Not everyone is comfortable around animals — and their presence can be distracting.
9. Set the Mood
Play soft instrumental music, bake cookies or light a subtle-scented candle. A warm atmosphere makes buyers feel comfortable and encourages them to linger longer — which increases the likelihood of a sale.
10. Leave During the Event
Buyers are more honest with feedback when the seller isn’t home. Let your real estate agent handle the event, answer questions, and guide visitors. If you hover, guests may rush through or feel awkward.
11. Prepare Handouts
Have flyers or brochures available with your home’s key features, recent upgrades, and your agent’s contact information. Include floorplans if available. This helps keep your home top of mind after they leave.
12. Follow Up Strategically
Your agent should collect names and contact information from attendees. This follow-up gives you insight into buyer impressions and opens the door for second showings and potential offers.
Conclusion
An open house isn’t just about unlocking the door — it’s about creating an experience that sticks with buyers. With proper preparation and attention to detail, you can turn a casual visitor into your next buyer.